Who is barbara

Babara is an executive coach based in Singapore, she has over 25 years of working experiences in
retail, hospitality, food & beverage, marketing and advertising, public relations, conferences and
events management, coaching and training industries. She has worked and lived in Hong Kong,
China, Taiwan, Denmark, Spain, and Los Angeles, and is fluent in English, Mandarin, Cantonese,
conversational Danish and Spanish.

Experiences and passions

As a coach, Babara is passionate about helping individuals, teams, and organisations to transform
and flourish. She adopts a holistic coaching approach that is collaborative and supportive. Her
coaching style is highly adaptable based on clients’ needs and through prioritizing on building
rapport, trust, and relationship to create an environment that provokes creative and reflective
thinking. Culturally sensitive, she challenges adequately to generate self-awareness for
sustainable change and growth. As a mother, she is passionate about positive parenting and
education. She is also a foodie and yogi who practices daily mindfulness and enjoys cooking and
family time. Babara completed her Masters studies in Applied Positive Psychology and Coaching
Psychology in 2021 and drives positive psychology coaching for sustainable wellbeing for her


Barbara has been nothing but excellent! I will greatly miss her wisdom, empathy, and the clarity she provides in our weekly sessions. Not only has she been instrumental in helping me broaden my mindset in exploring other avenues when reaching for a solution, she has also instilled in me a desire to empower those around me. By demonstrating how effective and impactful coaching is done, it was easy for me to carry out the same with my team with almost immediate results

Director, Banking